What do you know about your customers? Studies suggest that the average life expectancy of European and Japanese firms is 12.5 years. The National Consumer Council recently concluded that in many instances this high casualty rate results from "a catastrophic failure of companies to connect with their customers." What do your customers know about you? Customers have a wealth of knowledge that is critical to your business. This includes: * What it feels like to be a customer of your products and services. * The products and services they think your company delivers. * How you compare to competitors in the market place. * What you do well and where you could add value to your service. * How your products and services could be developed to better meet their needs. * When and why they will switch to a competitor company. Tapping in to the knowledge of your current and prospective customer base enables you to: * Improve service delivery where it matters most to customers, increasing retention and customer loyalty. * Understand customers' awareness and perceptions of your brand and how best to target marketing spend for the greatest impact. * Understand the strengths and weaknesses of your competitors and develop strategies to increase competitiveness. * Continually develop and improve products and services based on a clear understanding of market need. * Reduce the number of customers you lose by understanding and addressing factors that make them switch supplier. Connecting with your customers doesn't have to cost the earth or take months to deliver the answers you need to make business critical decisions. RSUK Limited is able to offer a range of flexible research services including brand auditing and tracking, customer satisfaction measurement and new product development research. It uses state of the art technology to deliver fast reliable results at competitive rates. To find out how the company can help to improve your bottom line get in touch with Jo Verrill on (01642) 871222 or e-mail jo.verrill@rsuk.info. | 
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